Pluck Corporation, which was acquired by Demand Media in March, announced today that it is now powering social media capabilities at Film.com and RollingStone.com. Attracting combined monthly audiences of more than 10 million, Film.com and RollingStone.com will use Pluck’s SiteLife social media capabilities.

“Our primary focus is delivering the very best in high quality social entertainment and editorial content to millions of viewers online,” said Elizabeth Coppinger, vice president of video services for RealNetworks®. “The integration of the Pluck social media tools throughout RollingStone.com and Film.com expands how people engage with our content, our brand and one another.”

“Film.com and RollingStone.com are two of the most popular entertainment sites on the web, providing multi-media experiences to millions of film and music enthusiasts,” said Dave Panos, president of Pluck. “We’re excited to be working with them as they deliver new socially-oriented experiences to a variety of audiences.”