Geoffrey Moore is the best selling author of Crossing the Chasm and Inside the Tornado. He will  be in Austin on June 18th speaking to Texchange on the topic of “Provocation-Based Selling: How to Break-and-Enter Established Markets….Even in a Downturn.” Selling disruptive innovations requires a special approach as markets are self-organized to privileged incumbents and exclude challengers. The key is to win over the ever-elusive executive sponsor. Drawing on six years of experience as a [...]