Click Forensics, the Austin-based company which creates software to help people battle click fraud which recently raised $10m from Sierra Ventures, Austin Ventures and Shasta Ventures, has announced that Paul Pellman has been named to the position of CEO.  In his new role, Pellman will oversee strategic company initiatives, operations, and key growth and business development activities. Tom Cuthbert, Click Forensics founder and current president and CEO, will continue in his role as president, focusing his time and energy on industry initiatives, marketing and business development activities.

“We’re excited to have someone of Paul’s caliber join the Click Forensics management team,” said Cuthbert. “At this important stage in our company’s lifecycle, we need seasoned leaders who can guide us as we continue to expand the company and its operations. Paul’s experience serving as CEO in the past and his time with industry leaders like Hoover’s and Lycos will prove invaluable in taking us to our next level of growth.”  The addition of Pellman, who most recently served as Entrepreneur in Residence at Austin Ventures and also served as Interim President of Hoover’s , should help Click Forensics capitalize on their recent string of good news.

According to Pellman, “Click Forensics understands that the problem of click fraud is just the tip of the iceberg.  The growing issue of poor traffic quality is an even bigger threat to the future success of online advertising. Tom and the rest of the management team have done an excellent job helping to raise visibility for this important issue. I look forward to working with them as we continue to press forward with making high quality traffic the standard in the search marketing world.”