Austin-based Cortexa Technologies, working on developing technology to automate the systems in homes, such as music, lighting, irrigation, security, heating and air conditioning, has announced that it has entered into a strategic alliance with Chicago-based Convia, Inc. a provider of modular, programmable electrical and data building infrastructure for commercial buildings. As part of the strategic alliance, Convia will hold a financial interest in Cortexa LLC. Terms of the transaction were not disclosed. Cortexa will work to integrate elements of Convia’s technology that are applicable to the residential market and that an initial area of focus will target energy monitoring and management systems.
William Martin, a co-founder of Cortexa, said “The Convia transaction serves as a high-profile validation of Cortexa’s technology and development strategy. We will continue working diligently to determine the most opportunistic yet financially prudent path to drive sales of our product in the residential mass market.
The home control products market is a rapidly growing segment. In 2000, the market for home control products was estimated at $700 million. By 2009, analysts expect the market to jump to $3.2 billion; however, Cortexa faces significant competition from some huge companies such as Cisco, Dell, H-P, Apple, Intel and Microsoft which are all investing in marketing and product development to facilitate the convergence of information and technology and to educate consumers about the benefits of these systems.

