MIT Media Lab 2.0

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Cleantech Friday by Steve Guengerich

This week, we were in Boston making the rounds, with one of them being a stop at the world famous MIT Media Lab.  The Lab director, Frank Moss, along with his assistant Brian, was kind enough to host me both for a brief morning and afternoon session at the Lab.  Anyone that’s been in Austin for more than a year or two will remember Frank well, as the CEO and chairman who took Tivoli public and shortly thereafter orchestrated a successful merger with IBM for roughly $750 million in the late 1990s.

Frank took the job as director of the MIT Media Lab early in 2006 and is overseeing something of a reinvention of its mission and operations.  Call it MIT Media Lab 2.0.  Among the things he is doing is creating a much stronger set of relationships between the research of the Lab and the interests of its corporate sponsors.  And he is meeting with success – the place was a beehive of activity the day I was there, with Fortune 500 C-level executive teams and global consulting firm research partners packing the schedule of appointments.

Why?  The place is a feast of innovation!  We did a quick walking tour through just 5 of the labs in the building’s four stories and the amount of ideation is dizzying.  Of course, the City Car lab – interestingly enough, wedged into the same large space as the Lego projects – was among our favorites to see.  The goal is to get a working installation up & running for the Beijing Olympics next year.  Rather than try to explain all that it can do here, I encourage you to just browse the information about the City Car yourself.

It’s a timely topic, given that the first of the Fall program Austin Clean Tech Forums is next Wednesday night, September 19, and is focusing on the grid-connected vehicle.  Should be another great event in what has become *the* cleantech gathering in Central Texas for the broader business, public sector, and academic communities to network.  See you there!

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About Bryan Menell

Bryan is the Managing Editor for AustinStartup and the Director of the Collaboratory at Dachis Group. He is a co-founder of Capital Factory, on the board of Texchange, and runs the popular Austin Tech Happy Hour with his wife. He advises early stage technology companies including Socialware, SpeedMenu, and AudiencePoint.

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