By Bryan Menell September 20, 2007 Leave a Comment

Boundless200
Boundless Network, a venture-backed promotional products distributorship, announced the acquisition of Dallas-based Footprint Marketing. Footprint has been recognized for the past two years as one of the top 10 fastest growing distributors in the promotional products industry. The terms of the deal were not disclosed, nor were the revenues of Footprint, however Boundless CFO Gary Kofnovec was quoted as saying that they are seeking other acquisitions of distributors with revenues between $2M and $10M.

Boundless Network has created a web-based order consolidation system for the sales people in their network (which has increased by 51 in the last nine months). With leading edge infrastructure in place, they are poised to execute on a modified roll-up strategy in the highly fragmented promotional products (corporate swag) industry. The total size of the industry is reported to be around $20B.

About

Bryan is the Managing Editor for AustinStartup and the Director of the Collaboratory at Dachis Group. He is a co-founder of Capital Factory, on the board of Texchange, and runs the popular Austin Tech Happy Hour with his wife. He advises early stage technology companies including Socialware, SpeedMenu, and AudiencePoint.

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