Today Babble Soft announced their Baby Say Cheese product, which is a web-based photo album and family tree application. The company was founded by Austin entrepreneur Aruni Gunasegaram, who was the founding CEO of Isochron. About the new product Aruni said, "Friends and family will no longer have to click through numerous, often uncaptioned, often similar pictures of baby. They can go to one place and see the pictures specifically chosen to illustrate memorable events in a baby’s life."

Babble Soft creates web and mobile applications for families to help them stay connected, and to make the transition into parenthood easier. Baby Say Cheese builds upon the company’s existing Baby Manager application. Founder Aruni Gunasegaram blogs at http://www.entrepremusings.com.