The New York Times published an article yesterday titled "Accountability 101: State Colleges Prepare to Measure Their Own Performance" by David Wessel. The New York Times requires a subscription, but there is a link to that story here on Yahoo Finance.

The story validates the market for Austin-based software startup TK20. The company provides software tools to these state colleges that allow them to do assessment and reporting. TK20 is one of very few software companies in this market, and perhaps the only one that provides for a purchased software solution (rather than a software as a service or hosted solution). Many institutions don’t trust other companies to host software for them, and they don’t want sensitive student data to go outside the four walls of the campus.

This could be a major competitive advantage for the company in the long run.