Austin-based Apogee Search was featured in the Wall Street Journal today on page B4 in an article titled Paying Bloggers For Online Review Can Fan Fame. Not bad! We have yet to ask company executives, who specialize in Search Engine Optimization (SEO) consulting, how they got such great placement. The article talks about "Pay Per Post" or "Sponsored Reviews" in which bloggers are paid to write about someone’s product or service in exchange for a small fee.
The article by Simona Covel discusses the business of PayPerPost, how Apogee is using it to promote their company, and some of the pros and cons of using this method to get a website top ranked.
Just to clarify, Austin Startup does not do sponsored reviews.