ReachForce CEO Suaad Sait says that traditional marketing is happy with 3% response rates to marketing and advertising. You would think people who are 97% wrong would be fired!

True enough. ReachForce provides services to help target potential buyers with an organization based upon their role in the organization, not just their title. They can provide lists of more qualified buyers (which are 100% guaranteed), but they are really more than that. They’ve integrated their software services with salesforce.com, and provide a much more consultative approach to demand generation strategies.

The company recently announced a $1M debt facility with Silicon Valley Bank as a bridge to a future financing round. With over 100 customers and their current momentum, you would think that todays cheap money environment would enable them to land some financing. Hopefully they will have their pick of venture partners for their next round.

At some point I hope to start a list of my top startup picks. When I do, these guys will definitely be on it.